When we talk about free culture, open source software, participatory society, sustainability, and a better tomorrow, it's not uncommon that what people hear is: You're complaining. You're trying to make me do something that is inconvenient and unnecessary. You don't like me.
The future we deserve is a joyful future. The truth is that free and open culture is deeply pleasurable, addictive even. It's not the smug satisfaction of being better than someone else. No, quite the opposite: it's the pleasure of learning and discovery through connections with other human beings.
If you share your knowledge on a project like Wikipedia, or you contribute to open source software, or you're part of the open maker community, or you share artistic works freely, or you work in a participatory organization, or you help develop sustainable solutions, or ... then you know this. You know how wonderful it is to make friends all over the world. You know how revelatory it can be to see others share and change something you started, or to directly build upon the knowledge of those who have come before you. You know the joy and the pride of discovering how much our communities have already accomplished.
We're in this together, because we know that we belong here.
When we're inviting people to be part of this future, it's not because we want to harangue or lecture them. It's not because we're afraid that bad things will happen if we don't. It's because unfettered sharing is natural, it's rewarding, it's fun. The universe is not about business models, it's not about monetization, it's not about legislation. It's a playground, and we're always looking for new friends to explore it with us. Wanna play?