Appropedia talk:Communications/Advertising: Difference between revisions

Revision as of 16:49, 25 May 2009

Here are some Q/A I had while reading this:

Q: What is the objective of advertising for Appropedia/Ekopedia?
A: To have some funding in order to improve our project.
Q: What is the objective of advertising for the advertiser?
A: To sell more.
Q: What is the direct effect of advertising?
A: More consumption.
Q: Is Appropedia/Ekopedia having the philosophy that "more consumption is good for earth or society"?
A: In my personal opinion, no. I personally do not trust capitalism (or any other economic/political theory applied yet) being able to solve our society problems. I personally believe that we must reduce our consumption and I believe in Appropriate technologies.
Q: Is ethical advertising possible?
A: As it is said, "ethical is a matter of degree" or a matter or perception. As an example: Would it be ethical to do advertising for a great green car company? May be for some people, but not in my opinion because I believe cars (event the greenest one) are not good for earth and our society. I personally prefer urbanism that promote cities without cars.
Q: Would it be possible to filtrate advertising (white or black listing) only for really great projects?
A: May be. But still, I do not know such solution.
Q: So, would it be possible to have other source(s) of funding?
A: I believe donations and crow funding are a good way to finance project like ours. May be, we could also find NGO that could help our projects.

--jlhenry 15:11, 25 May 2009 (UTC)Reply[reply]

Is advertising ethical ? Isn't it unfair on someone who may have a better product, but may not have the money to advertise it?

--jlhenry 15:17, 25 May 2009 (UTC)Reply[reply]

Here is a list (to be growing) of web projects not using ads, but still receiving financing.

Wikipedia : donations (mostly money, but I think also servers).
http://www.idealist.org: Donations, some Income (very small I guess) and Foundations Support. They received about $ 3 millions in 2007.

...

Here are just a few quick notes:

There are some products that we would probably love to advertise, for instance the Kick Start treadle pump. They do fundraising only for advertising. Their production and distribution is covered by their sales.
Not all advertising is for products. Some are for events, websites, information, nonprofit donation requests, etc.
Appropedia has been turned down for some grants because we have not shown any way of sustaining the organization without donations.
Ads could be targeted to population and skin. We could have a low bandwidth skin that does not show any ads, or only text based ads.
Ads could be useful and discreet such as Gmail, as opposed to grotesque and inappropriate such as Green Wikia.
We have a lot of potential growth, both on and off the web, that would necessitate money.

--Lonny 16:49, 25 May 2009 (UTC)Reply[reply]

@@ Line 31: / Line 31: @@
 * http://www.idealist.org: [http://www.idealist.org/en/about/funding.html Donations, some Income (very small I guess) and Foundations Support]. They received about $ 3 millions in 2007.
 ...
+== Some notes ==
+Here are just a few quick notes:
+* There are some products that we would probably love to advertise, for instance the Kick Start treadle pump.  They do fundraising only for advertising.  Their production and distribution is covered by their sales.
+* Not all advertising is for products.  Some are for events, websites, information, nonprofit donation requests, etc.
+* Appropedia has been turned down for some grants because we have not shown any way of sustaining the organization without donations.
+* Ads could be targeted to population and skin.  We could have a low bandwidth skin that does not show any ads, or only text based ads.
+* Ads could be useful and discreet such as Gmail, as opposed to grotesque and inappropriate such as Green Wikia.
+* We have a lot of potential growth, both on and off the web, that would necessitate money.
+--[[User:Lonny|Lonny]] 16:49, 25 May 2009 (UTC)